Online Market Research

This method offers a fast and agreeable form of customer or target group survey both nationally or internationally.

These days the Internet is an accepted part of our everyday lives; in Germany there are over fifty million people aged 14 and over online. (Current data relating to this development from the AGOF).

In the meantime, reaching attractive consumer and business target groups is now more reliable via the Internet rather than by house-to-house, or telephone surveys. An online interview guarantees anonymity and offers a free choice of time and location – and all that worldwide too!

Community surveys of your registered users or customers via email have a double advantage as a feedback tool. They can serve equally as information-gathering and contact maintenance and also as a marketing communication.

Many businesses therefore use their Internet presence for market research and create their own access panels from their customers or user communities.

This is where we can support you as well with on-site surveys addressed directly to visitors to your website.

For samples outside of your existing customer circles, we would recommend a properly assembled and managed online access panel. This is where you will find private Internet users as well as sector-specific business customers.
We work together with high quality panel services as are also used by major market research companies.